ACTION FOR INNOVATION
DISCUSSION PAPER BY KEN MORSE
Innovation is a popular topic today. Many companies claim they are all about innovation. Almost everyone says they want to be innovative. Yet turning on innovation at your enterprise is not as simple as turning on the lights.
How can you and your company most effectively embrace the innovation imperative? Where can you get the advice and assistance you need to leverage your company’s current capabilities, and develop an action roadmap for a more innovative future?
For the last 10+ years, my colleagues Henry Chesbrough, Wim Van Haverbeke and I have been conveying to senior executives from impressive companies across Europe both frameworks and principles for Open Innovation and Corporate Entrepreneurship.
At ESADE, we treat our customers the way we recommend you treat yours: by year end, if you don’t achieve measurable results by implementing the learnings from the course, we will refund your fees.
What can you expect when you bring a team to our “Open Innovation and Corporate Entrepreneurship” course?
- Provide participants with an Open Innovation and customer centric framework where through collaboration with a variety of external partners, new ventures can be created with an improved perspective and faster clock speed, outside the current corporate or startup environment.
- Convey the latest concepts of entrepreneurship, intrapreneurship, global sales, and corporate venturing.
- Explore combinations of new product/new market/new business models including finance, marketing, sales, technology and human capital frameworks relevant for launching new ventures.
- Learn the fundamentals of Open Innovation to develop new venture options for global corporations.
- Gain insights into the key aspects of global entrepreneurship, intrapreneurship, sales, Open Innovation and corporate venturing.
- Discuss using new business development and venturing as a tool in strategy-making processes and corporate transformations
- Consider how to collaborate effectively with start-up firms and tech entrepreneurs, and
- Generate successful corporate start-ups in an Open Innovation setting.
Whether you come alone, or even better, if you bring a team from your company, during the five days of the course, you will develop a project and pitch it:
- Developing a Business Plan: key elements of the plan. Getting your customer-centric message across. Quantifying the value proposition and global selling. The importance of global ambition.
- How to build your Team: stages and evolution of the organization.
- How to scan the environment for new ideas and potential partners.
- How to organize your corporation to optimally embrace, assimilate and integrate new technologies and business ideas.
- Opportunity scouting; creating value through technology. The key role of intellectual property.
- Global ambition means planning global sales from the start, but how?
Our course is not for everyone: You must be ambitious for your company, and your company must be interested, even eager to embrace the Innovation Imperative.
For further information, please check out our web site: Open Innovation and Corporate Entrepreneurship
With best wishes for your success in innovation.
Kenneth P. Morse
Visiting Professor, ESADE Business School