In recent years, many companies that were seeing their income and profits sink in red numbers, did what most successful executives do when faced with failure. They used it as an opportunity to find a path to success through innovation. Rather than give up, they were fuel an amazing comeback.
Innovative companies recognize that failure is an important step in the process of success. They understand that with each failure, the company moves one step closer to success. The marketplace is constantly evolving and changing. To be successful, you need a system that continuously monitors the marketplace, collects feedback in real time, analyzes the feedback, reports the unvarnished truth to decision makers, and takes corrective action. What worked yesterday, may not work tomorrow, and the information about tomorrow is often available today.
Technology Transfer is the main tool to bring new technologies and innovation to market and open innovation is a new concept that replaces the internal, vertically integrated model of innovation with a more collaborative, more distributed approach. This is why I highly recommend attending to the new webinar that Henry Chesbrough will be giving this February 2nd of 2016 on Open Innovation as part of the Executive Education program of ESADE.
Join the webinar and schedule your assistance – 02/02/16 – 6pm CET
“In this webinar, we will review the program for the Open Innovation and Corporate Entrepreneurship course which includes the latest perspectives on Open Innovation, bringing outside ideas into the organization, and leveraging unused ideas outside the organization. It will also examine external modes of organizing and financing innovation, from venture capital to corporate venture capital, to incubators and accelerators.
The second portion of the course will focus on making innovation actually happen: selling. We will examine the sales process in depth, and explore the ways it adds value to innovation. This in turn requires preparing and practicing your sales pitch, and you will receive multiple sources of feedback for your pitching. By the end of the course, each attendee will have refined a sales pitch for their innovative concept.” explains Henry Chesbrough.
Written by Anabel Sarandria